Established in 1911 in La Crosse, Wisconsin, The Company Store has maintained a reputation for excellence in the textile industry for over a century. Originally focused on manufacturing high-quality down products for the local community, the brand has expanded into a premier destination for home comfort. The catalog reflects a deep commitment to craftsmanship, utilizing premium materials such as European down and long-staple cotton. By prioritizing durability and comfort, the brand serves as a benchmark for luxury bedding and bath essentials. This history of expertise ensures that every item listed in their collection meets rigorous standards of quality. Readers looking for a blend of traditional craftsmanship and modern design will find a wealth of options that cater to diverse aesthetic preferences and functional needs. The brand’s evolution from a small-town manufacturer to a national leader highlights a persistent dedication to the science of sleep and the art of home styling.
Navigating the vast landscape of home textiles requires an understanding of material science and design integrity. The Company Store catalog provides a comprehensive guide to selecting the right components for a restful environment. From the loft of a down comforter to the crispness of a percale sheet, the technical specifications provided in the catalog help consumers make informed decisions. The emphasis is on long-term value, ensuring that investments in home decor yield lasting comfort. Whether one is refreshing a master suite or outfitting a guest room, the variety of textures, colors, and patterns available ensures a match for any interior design scheme. The brand also integrates sustainable practices, such as the use of Responsible Down Standard (RDS) certified materials, appealing to the environmentally conscious consumer. This focus on ethical sourcing and high-performance fabrics positions the catalog as an essential resource for those seeking to elevate their living spaces with authority and style.
Legacy of Comfort: The History of The Company Store
The origins of the brand are rooted in the cold winters of the American Midwest, where the necessity for warmth drove the innovation of high-loft down products. For over 110 years, the focus has remained on providing insulation and comfort through natural materials. The catalog showcases a progression from simple utilitarian items to sophisticated home decor pieces that do not sacrifice performance for aesthetics. This longevity in the market provides a level of trust that few other textile providers can match. The expertise gathered over decades is evident in the construction of their signature comforters, which utilize a baffle-box design to prevent the shifting of down, ensuring consistent warmth across the entire surface. This technical attention to detail is a hallmark of the brand’s manufacturing philosophy.
Signature Down Bedding and Sustainable Materials
The centerpiece of the collection is undoubtedly the down bedding. The catalog features a variety of fill powers, allowing individuals to select the level of warmth that best suits their climate and personal sleeping habits. Fill power is a measure of the loft or fluffiness of the down, which directly relates to its insulating properties. Higher fill powers, such as 700 or 800, indicate a higher quality of down that provides more warmth with less weight. The brand offers European white goose down and Hungarian goose down, both of which are prized for their superior clusters and longevity. For those with sensitivities, the catalog also includes high-performance down alternatives that mimic the feel of natural down using synthetic fibers designed for hypoallergenic comfort.
Responsible Down Standard (RDS) Certification
Ethical sourcing is a critical component of the modern textile industry. The Company Store ensures that all natural down products are Responsible Down Standard (RDS) certified. This means the down and feathers come from animals that have not been subjected to unnecessary harm. The certification process involves third-party audits to verify the supply chain from the farm to the final product. By adhering to these standards, the brand provides transparency and peace of mind for the consumer. This commitment to animal welfare is paired with rigorous cleaning processes that remove allergens and impurities, resulting in down that is both ethical and exceptionally clean.
Luxe Linens and Cotton Varieties
Beyond down, the catalog is an extensive resource for high-quality linens. The selection of cotton is particularly noteworthy, featuring varieties such as Supima cotton, which is grown in the United States and known for its extra-long fibers. These fibers create a stronger, softer, and more vibrant fabric compared to standard cotton. The catalog also highlights organic cotton options, which are grown without synthetic pesticides or fertilizers, meeting Global Organic Textile Standard (GOTS) requirements. These material choices reflect an understanding that the quality of the raw fiber is the foundation of a comfortable sleeping environment.
Percale vs. Sateen: Choosing Your Perfect Finish
One of the most helpful aspects of the catalog is the distinction between different fabric weaves. Percale is a plain-weave fabric known for its crisp, cool feel and matte finish. It is often recommended for individuals who tend to sleep warm, as the weave allows for better breathability. In contrast, sateen is a four-over-one weave that produces a silky-smooth surface and a slight sheen. Sateen is generally heavier and warmer, making it ideal for cooler climates or those who prefer a more lustrous look. By providing these technical details, the catalog allows readers to tailor their bedding choices to their specific tactile preferences and thermal needs.
Bath Essentials: From Plush Towels to Spa Robes
The expertise of the brand extends into the bathroom, where the catalog offers a range of towels, rugs, and robes. The towel collections are categorized by weight and material, with Turkish cotton being a prominent feature. Turkish cotton is celebrated for its balance between absorbency and drying speed. Unlike Egyptian cotton, which can sometimes remain damp for long periods due to its high absorbency, Turkish cotton provides a plush feel while drying efficiently. The catalog also features bamboo-blend towels, which offer natural antimicrobial properties and an exceptionally soft hand-feel. These products are designed to withstand frequent laundering while maintaining their color and texture over time.
The Custom Shop: Personalization and Monogramming
Personalization is a significant feature within the collection, offered through The Custom Shop. This service allows for monogramming on a wide range of items, including sheets, towels, and robes. The catalog displays various font styles and thread colors, enabling consumers to create bespoke items that reflect their personal style or serve as thoughtful gifts. Monogramming adds a layer of sophistication to the home and is a testament to the brand’s focus on individual expression. This service is handled with the same attention to detail as the manufacturing of the products themselves, ensuring that the embroidery is durable and aesthetically pleasing.
Seasonal Collections and Home Decor Trends
While the brand is rooted in tradition, it also remains current with seasonal collections that introduce new colors and patterns. The catalog serves as a guide for interior styling, showing how to layer different textures and hues to create a cohesive look. From vibrant floral prints for spring to deep, cozy flannels for winter, the seasonal updates reflect contemporary design trends while maintaining a timeless quality. The home decor section also includes decorative pillows, throws, and curtains, allowing for a complete transformation of a room’s atmosphere. These items are designed to complement the core bedding and bath lines, facilitating an integrated approach to home design.
Kids and Baby: Softness for the Whole Family
The Company Store recognizes that the needs of children and infants are unique, requiring materials that are both gentle on the skin and highly durable. The kids’ collection features playful patterns and bright colors without compromising on the quality of the fabrics. Items such as hooded towels, organic cotton pajamas, and specialized bedding sets are designed to withstand the rigors of childhood use. The catalog emphasizes the safety and comfort of these products, ensuring that the same high standards applied to adult collections are maintained for the youngest members of the family.
Apparel and Loungewear Options
The transition from bed to the rest of the home is supported by a selection of apparel and loungewear. The catalog features robes, pajamas, and slippers made from the same high-quality cottons and silks found in the bedding lines. The emphasis is on relaxed fits and breathable fabrics that enhance the experience of being at home. Whether it is a lightweight linen robe for summer mornings or a thick flannel pajama set for winter evenings, the apparel collection extends the brand’s philosophy of comfort into daily life. These items are crafted for longevity, maintaining their shape and softness through repeated wear.
Understanding Thread Count and Fabric Quality
A common misconception in the textile industry is that a higher thread count always equates to higher quality. The Company Store catalog provides clarity on this topic, explaining that the quality of the fiber and the finish of the fabric are often more important than the thread count alone. A 300-thread count sheet made from long-staple Supima cotton can often feel superior to a 1000-thread count sheet made from inferior, short-staple fibers. The catalog educates the consumer on these nuances, encouraging a focus on material integrity and weave type. This educational approach helps readers avoid marketing gimmicks and select products that truly offer a better sleep experience.
Sustainable Practices and Ethical Sourcing
Sustainability is not just a trend but a core value reflected in the brand’s operations. In addition to RDS-certified down and GOTS-certified organic cotton, the catalog highlights the use of Tencel Lyocell, a fiber derived from sustainably sourced wood pulp. This material is known for its moisture-wicking properties and silk-like feel. Furthermore, many of the products are OEKO-TEX Standard 100 certified, meaning they have been tested for harmful substances and are safe for human use. These certifications demonstrate a proactive approach to environmental and personal health, positioning the brand as a responsible choice for the modern home.
Technical Specifications and Sizing Guides
To ensure a perfect fit, the catalog provides detailed sizing guides for all bedding and apparel. This includes measurements for deep-pocket sheets designed to accommodate modern, thicker mattresses and dimensions for various comforter sizes, from Twin to California King. By providing precise measurements, the brand reduces the likelihood of returns and ensures that the products perform as intended. The technical specifications also extend to care instructions, offering advice on how to launder and store high-end textiles to maximize their lifespan. This practical information is invaluable for maintaining the quality of the investment over many years.
Summary of Home Comfort Excellence
The Company Store catalog offers an authoritative selection of home textiles that prioritize quality, sustainability, and comfort. By combining a century of expertise with modern material innovations and ethical sourcing, the brand provides a comprehensive solution for those looking to improve their living environment. From the technical nuances of down fill power to the tactile benefits of various cotton weaves, the information provided allows for a highly customized approach to home styling. For individuals seeking durable, luxurious, and responsibly made products, this collection remains a primary resource. Explore the full range of bedding, bath, and home essentials at the official website of The Company Store to find the perfect additions to your home.

