Easy Comforts was established to provide an extensive selection of value-priced health and personal care merchandise to the mature market, 55 years, and older. Easy Comforts offers a variety of remedies and health and beauty aids to help mature men and women feel better, look younger, and be more active. Inside the catalog, customers will find hundreds of value-priced health and personal care products ideally suited for themselves or for an ailing family member or friend.